Creating
Data Driven Stories
Johnny Bae is an experienced marketing analytics professional currently working at Walmart’s Retail Media Network as an Advanced Analytics Manager.
Prior to Walmart, he worked at startups from Gopuff, Headspace, and Blockfi.
He loves telling stories and believes data is the seasoning to elevate any tale from good to great.
Who is he?
“Sometimes all I hear is Data, Data, Data it’s rather boring”.
This comment was a turning point for Johnny.
Cause
no.one.wants.to.be.boring.
So let’s make it fun. Let’s start stacking experiences to become a data storyteller who builds data blocks into a cohesive, engaging, and actionable story throughout his career. And that’s what he did.
Currently he consults fortune 100 clients such as
Pepsi, Samsung, and Tyson at Walmart Retail Media as an Advanced Analytics Manager.
With one of the largest 1st party datasets in the world, he gained a wealth of industry knowledge ranging from CTV to Omni Attribution.
Prior, he spent 10 years blending marketing with analytics for startups by:
Optimizing $XX+MM budgets at GoPuff
Strategizing Content Performance at Headspace
Building end to end analytics architecture at BlockFi
In his free time, he practices his green thumb gardening and propagating plants. Otherwise he is seen wearing black and gold cheering on his hometown Pittsburgh Steelers. (He feels lukewarm about Aaron Rodgers).
Through it all, he’s found the most important piece of wisdom of all.
Data is never boring.
Display
SEM
Sponsored Video
DSP
Q: So What Can He Do?
A: A lot. The Answer is a lot. His favorites are circled.
Marketing
Retargeting
Paid Social
CTV
OTT
CRM
MMP
Marketing Mix
Retail Media
Marketing Tech
Braze
Iterable
Salesforce
Hubspot
Amplitude
Mixpanel
Google Analytics
Adobe Analytics
Hive/Hadoop
Postgres
Pandas
Jupyter Notebook
Data
Python
R
SQL
BigQuery
Visualization
Tableau
Datastudio
Qlikview
PowerBI
ggPlot
Looker
Don’t Leave Without Saying Goodbye
You made it this far. Why not keep in touch?